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How does Search Engine Marketing (SEM) work?

Search Engine Marketing (SEM) is a form of internet marketing strategy that have “pull” effect on customers and businesses. It helps attract (pull) your target customers by constantly fine-tuning the elements of your website to improve its search engine ranking.

A sponsored link is an extremely targeted tool that can be purchased by companies to have their websites appear for specific search terms related to their services. Advertisers bid on keywords they predict their target customers will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or click-through a page with relevant content, the advertiser’s ad will be shown. Therefore, by specifying a price that you are willing to pay for each click and a corresponding keyword ad position, and having an ad description which amplifies the quality score of the keyword ads, you can attract potential customers at the precise moment when they are searching for what you sell.

SEM provides

  • Keyword Research
  • Active Bid & Content Management
  • Image Ad & Text Ad Creative, Copywriting & Development
  • Landing Page Identification

Benifits of SEM

  • Increase web traffic
  • Generate sales leads and conversion
  • Improve brand awareness
  • Maximize the return on investment (ROI)