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Interaction design enhances and extends the way people work, communicate and interact by making products, services or applications easy to use, enjoyable and efficient, because they are based on people’s real behaviours.

It focuses on the relationships between people and their interactive devices (from computers to mobile devices to appliances) and environments, as well as between people as supported by social software applications.

Interaction design focuses on the wow-show-flow of user experiences and on positioning/evaluating/reflecting on the socio-economic and cultural impact of new technologies.