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An experience prototype simulates key value propositions to evaluate people’s interaction with various prototyped touchpoints: product, space, service or system.

The basis of this method is that people understand best through doing, or through subjectively experiencing something, rather than watching a demonstration. Through such tools and activities as role-playing, simulation sessions with props and prototypes, and carefully designed situations that highlight particular qualitative aspects of engagement, researchers can gain an understanding of people’s impressions, reactions and opinions.

Based on these results, experience prototyping could lead either to validation of the created service, or further modifications and iterations of prototyping.